My process always starts with headphones. I listen and listen as styles start to come to mind. My imaginings don't necessarily match the results, but those initial idea seeds get me where I'm going. I try to make each video have a distinct look based in the music.
When I first heard "This Time", I thought of a soulful singer, confident and melancholy. She seemed to be immersed in color and so I departed from the limited palette I used in my previous music video, "Medical Help".
For "This Time" I looked to Matisse's colorful organic collages of cut paper. I looked at the shading in art deco portraits. The lonely singer is ruminating like someone in an Edward Hopper painting.
Popular Lo-fi music playlists on YouTube usually capture a lone character barely moving in a tranquil scene for hours. I could see this working for the video.
So in "This Time" I used the character's relative stillness to create an undertone of the "monotony of the road" as songwriter Dwight called it.